EVP, HEAD OF STUDIO
Pat Giles is an award-winning creative producer and director with over 30 years of professional experience in animation, advertising, and interactive entertainment. Pat's career has seen him work on a huge variety of shows and campaigns, with top brands including Disney, MTV Animation, General Mills (Lucky Charms, Cheerios, Honey Nut Cheerios, Trix, Cocoa Puffs, GoGurt, and Green Giant), Hasbro Toys (My Little Pony, Littlest PetShop, Marvel Superheroes, more), as well as agencies Saatchi & Saatchi, Publicis, Grey, and The Martin Agency. Pat also co-directed and co-produced the very first fully animated holographic rock concert, "The Bizarre World of Frank Zappa," which toured North America and Europe to rave reviews from Billboard and Rolling Stone.
April 2019 - PRESENT
July 2015 -April 2019
January 2014 - July 2015
December 2010 - January 2014
April 2004 - December 2010
Head of Studio of HOLLER. Leading a studio business that creates content for brands and a catalog of original characters with a growing audience on Tikok, YouTube and Instagram. Our clients include Ikea, Starbucks, McDonalds, HBO Max, Disney+, Dunkin’, FOX, MTV, ITV, Coors, Blue Moon, Heineken, Miller Lite, Michelob Ultra, Keurig, Marriott Bonvoy, Maybelline, Subway and Chipotle.
CCO/Executive Producer of DANGER PIGEON STUDIOS. Client roster included Sesame Workshop, General Mills, Blip Toys, Girl Scouts of America, Portfolio Entertainment, Marble Media, Fast Horse, VaynerMedia, FRWD, GEICO and The Martin Agency; Creating TV and digital campaigns, gaming, animated series and webisodes, and most recently, the very first ever fully-animated holographic rock concert, "The Bizarre World of Frank Zappa," which toured the US and Europe.
Group Creative Director for Hasbro Toys with GREY GROUP. Lead the creative assignments for Hasbro brands, including Playskool Heroes, My Little Pony, Littlest Pet Shop, Star Wars, Marvel, and several others; commercials, creating branded
entertainment, digital experiences, and campaigns for a global audience.
COO/Vice President of PAT-MAN STUDIOS. Built and led a full service creative shop creating content for kids: TV shows, advertising, short films, toys, merchandise, comic books, children's books, video games, virtual worlds, characters and branding. Co-wrote, designed and creative-directed five "Tennessee Tuxedo and Chumley" shorts for DreamWorks Classics and TRIX Silly Channel; Developed and redesigned "Underdog" and "Super-Chicken" reboots for DreamWorks Classics; Executive Produced the web series "Captain Cornelius Cartoon's Cartoon Lagoon" for Starz Media; redesigned the Green Giant for packaging, print and TV;
Created co-promotion TV spots for Go-Gurt and "Despicable Me 2," "Muppets," and " Diary of a Wimpy Kid;" produced and directed a reboot of "Cheerios Kid;" creative-directed the Lucky Charms campaign including the Grammy spot featuring music by Pentatonix; directed TV spots for Hachette and Disney Publishing.
SVP Creative Director with SAATCHI & SAATCHI. Overseeing and creating Campaigns for youth brands at Saatchi, including General Mills stable of brands; Lucky Charms, Trix, Cocoa Puffs, Toaster Strudel and more. Bringing these brands beyond 30 second advertising and into today's pop culture.